Why User Journeys Matter: A Shared Language for Impact

Jun 18, 4:00 – 7:00 PM (UTC)

Zurich

Are we mapping journeys or just documenting chaos? In fast-moving product teams, user journey maps are often treated as ...

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About this event

Are we mapping journeys or just documenting chaos?

In fast-moving product teams, user journey maps are often treated as quick deliverables. But done right, they can connect silos, surface blind spots, and turn scattered insights into shared priorities.

Join us on Wednesday, June 18 for a session with Cláudia Barradas Fontes, a UX Expert, product strategist and mentor who’s worked across UX, Product, Tech, Legal, and more to make user journeys a shared language for impact. In her talk, Cláudia will share practical ways to:

  • Tailor journeys to different business lenses 🔎

  • Ask sharper, more strategic questions ♟️

  • ⁠⁠Move from insight to action together 🗣️

📆 Date: Wednesday, 18 June 2025

🕕 Time: 18:00

📍 Venue: Ginetta AG, Rieterstrasse 6, 8005 Zürich (3rd floor)

Event schedule:


6:00 PM – Doors open


6:30 PM – Talk + Q&A


8:00 PM – Networking

📢 Spots are limited, RSVP now! 

Speaker

  • Cláudia Barradas Fontes

    UX Expert & Strategist

When

When

Wednesday, June 18, 2025
4:00 PM – 7:00 PM (UTC)

Hosts

  • Shafira Nugroho

    feey

    Digital Designer

  • Plengpai (Pin) Ratnajarn

    UX/UI & Interaction Designer

  • Dimitar Ivanovski

    Sunrise LLC

    UX Lead

  • Chantal Imfeld

    Ginetta AG

    UX Designer

Organizers

  • Pin Plengpai

    Friends of Figma Zurich Leader

  • Dimitar Ivanovski

    Sunrise LLC

    Friends of Figma Zurich Team

  • Shafira Nugroho

    feey

    Friends of Figma Zurich Team

  • Chantal Imfeld

    Ginetta AG

    Friends of Figma Zurich Team

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