It's tricky to build a design system that supports multiple brands because each brand is unique and distinct from the others. Everything from components to the use of color and typography has been designed a little differently for each brand to optimize for different audiences.
But making a multi-brand design system work is not only about a UI kit. Success lies in how well it’s adopted into an organization’s culture, processes, and infrastructure.
Overall starting a design system is intimidating & at times cumbersome; that's why I'm creating a 4 part discussion.
Part 1: Getting Started (April 5)
Part 2: Setup & Organizing files
Part 3: Scaling & Extending Components
Part 4: Measuring the Impact
In Part 1: Getting Started we will discuss:
- What a multi-brand system is
- Discovering the problems your Design System needs to solve
- Detailed process of auditing your existing components
- How to set up your team
This is not a be-all-end-all, silver bullet solution, but I'd love to share my process with you.
If you’re building a multi-brand design system in your organization, or you’ve got a question or suggestion about the approach, please join us!
About the Speaker
Saleena Beharry is a Designer and Front-End Developer at Launch That. She is currently building a multi-brand design system called Ares that works across 8 extraordinary but distinctive brands.
Please review our code of conduct. You are expected to act according to these standards. We want everyone to enjoy themselves- first and foremost; this means treating each other with respect.
In consideration of the health of all attendees, this event will be virtual. We look forward to hosting in-person events again once we are confident it is safe for everyone. We put your well-being first.
You will be notified of any event updates or changes. See you there!
Designer & Front-End Developer