In the world of design, it's easy to get caught up in your own creative ideas and lose sight of your client's vision. But to create truly effective designs, it's crucial to take a client-centric approach. This means putting yourself in your client's shoes, understanding their business goals, and crafting solutions that align with their brand and message. In this talk, we'll explore the principles of client-centric design and how you can use them to create exceptional work that not only meets but exceeds your client's expectations. From building rapport to managing feedback, we'll cover the essential skills and strategies you need to succeed as a client-centered designer.