Growth isn’t just about metrics—it’s about the moments that matter. Join us for Growth by Design with Sarah Nohe and discover how intentional design drives adoption, retention, and advocacy. As AI shapes more of our products, grounding them in human experience is critical. Learn how designers can transform everyday interactions into engines of growth.

✨ Enjoy food & drinks generously provided by Wheelhouse

🎁 Figma swag & raffle prizes for attendees

Reserve your spot today—let’s design growth together!

What to expect from the talk:

Growth isn’t just metrics, it’s moments. The moment a user “gets it.” When trust builds naturally. When delight spreads organically. These moments don’t happen by chance; they happen by design.

Most product teams measure growth, but few design for it. Designers, sitting at the intersection of human behavior and product strategy, can shape the moments that drive adoption, retention, and advocacy, moving beyond usability to become the engine of expansion.

As AI becomes embedded in more products, grounding products in human understanding becomes even more critical. AI may run the logic, but design decides whether the experience feels magical or maddening.

Every interaction is a growth decision. It’s not enough to ask, “Is this intuitive?” The real question is: “Does this design accelerate growth?”

About our speaker

Sarah Nohe is a growth strategist and product builder who helps B2B startups design products that scale themselves. She specializes in Product-Led Growth (PLG), where product strategy, customer experience, and design intersect to drive acquisition, activation, and retention.

She’s worked across food tech, AI, commerce, and SaaS, guiding teams from early stage to unicorns and PE-backed scale-ups. Through her Formula for Growth™️ framework, Sarah builds engines that remove friction across the customer journey and unlock compounding growth loops—creating the momentum companies need to scale. Her approach unites product, brand, customer experience, automation, and founder-led authority into a single growth system—so companies don’t just win new users, they dominate their category.

About Wheelhouse

Wheelhouse is a design studio, empowering businesses to craft compelling narratives, build digital experiences, and cultivate a distinctive brand identity. Their diverse team of creatives, strategists, and entrepreneurs is dedicated to amplifying their clients' stories and driving extraordinary growth. Founded in 2019, Wheelhouse was born from a vision to be the ultimate growth partner for startups. The team leverages the expertise of former founders and executives with proven track records of success. Headquartered in Miami and New York, with a network of remote talent, Wheelhouse has earned industry recognition with design awards and features in top-tier media outlets.