Designing for new beginnings: 5 best practices to improve the UX of first impressions

Oct 23, 2023, 11:00 PM – Oct 24, 2023, 1:00 AM

Exciting news! We're back with our second in-person event, partnered with Brainstation Miami. Come for an evening of learning, networking, and fun. Our keynote speaker, Melany Valderrama, Product Design Lead at 15Five, will share insights and experiences on "Designing for new beginnings: 5 best practices to improve the UX of first impressions."

About this event

Our second In Real Life (IRL) event!

We are excited to announce our second in-person event, in collaboration with Brainstation Miami. This event will be held at their Wynwood campus, and we can't wait to welcome you to an evening filled with learning, networking, and enjoyment! 

Our featured speaker for the night is Melany Valderrama, Product Design Lead at 15Five. Melany will be sharing her insights and experiences on "Designing for new beginnings: 5 best practices to improve the UX of first impressions."

This event presents an incredible opportunity to connect with fellow professionals who share your interests and to expand your knowledge and skills in the fields of technology and user experience design. We will be providing delicious food and drinks, along with some fantastic Figma swag and giveaways to make the evening even more memorable.  Don't miss out on this opportunity to join us on October 23rd at Brainstation Miami in Wynwood, located at 2650 NW 5th Avenue, Miami, FL, 33127. Secure your spot by RSVPing today.

BrainStation X FoF Miami

This event is sponsored and hosted by BrainStation, the global leader in digital skills learning. To further support the Friends of Figma community, BrainStation is thrilled to provide access to a number of scholarships for their bootcamps and courses ranging across UX Design, Product Management, Software Engineering, and more. Sign up through this page to learn more about the opportunity and a BrainStation Advisor will be in touch with you regarding next steps. 🧠

About BrainStation

Founded in 2012, BrainStation works with industry leaders from the most innovative companies, developing cutting-edge digital education that has empowered more than 100,000 professionals and some of the largest corporations in the world.

BrainStation's courses provide students with the skills employers are looking for in today’s job market. From the stunning Wynwood campus, BrainStation trains thousands of professionals across Miami every year, preparing them for the fastest-growing jobs in technology.

About our speaker

Melany Valderrama's experience originates from a non-linear path into UX, driven by her interest in the intersection of technology, design, and humanity. She has designed for various industries such as travel & tourism, fintech, entertainment, and enterprise, adeptly fulfilling roles in UX research, UX/UI design, product management, interaction design, and design operations. She currently works as a Product Design Lead at 15Five, a performance management SaaS company within the HR tech space. Outside of work she enjoys building community for current and future generations interested in exploring new skills in the tech industry.


  • Melany Valderrama


    Lead Product Designer



October 23 – 24, 2023
11:00 PM – 1:00 AM UTC


Open doors
Keynote Presentation
Network & Giveaways


  • Johanna Mikkola


    CEO & Co-founder


  • Beto Navarro


    Product Designer

  • Jackie Benz


    UX/UI Designer

  • Jonathan Ruiz


    Lead Product Designer


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