We’re excited to put 🇸🇬 Singapore on the map with a story that connects deeply with both local and global audiences.

🎙 Join Swapnil Bapat, former UX Strategist at Singapore Airlines and current Master’s student at the Glasgow School of Art, as he shares how UX designers can level up their craft by embracing the mindset and methods of service design.

This talk is all about moving beyond surface-level UX — into designing with intention, systems thinking, and real user empathy. It’s about uncovering deeper value in the work we do and what it really means to design for humans, not just users.

Expect thoughtful insights from one of Singapore’s most iconic service brands, told through the lens of a designer who’s bridging practice and theory, industry and academia.

🗓️ FoF World Tour is a 24-hour global event featuring over 30 sessions from chapters around the world.

Check out the full agenda on our official website to discover other sessions you might be interested in.

🔔 Please note: Each session requires a separate registration, so make sure to sign up individually for the ones you’d like to attend.