#13 - Designing AR/VR

Oct 13, 2022, 11:15 AM – 1:00 PM


You've heard about it but wonder what it actually means. Join us for an introduction to the wonderful world of designing mixed reality, explore its real world applications and meet folks who are paving the way in bridging the physical and the digital.

About this event

🗓 When & Where

Thursday, October 13th, 2022 

Event starts at 7:15PM for in-person attendees.

Talks start at 7:35PM for virtual and in-person attendees.

(Note: This event is open to everyone virtually with limited slots for in-person. In-person attendees will receive a separate private invite.)
Event Zoom link and Location Details will be updated closer to event date.

⛳️ What

Curious about what designers in the AR/VR space actually do? Wondering what we can learn from folks who are pushing the boundaries of new technology? Come join us and learn more about the brief history of the field, explore its real world applications and meet folks who are paving the way in bridging the physical and the digital. 

😎 Speakers

Mark Law

Design Director at Dell Experience Innovation Group

As Design Director of Dell’s Experience Innovation Group, Mark leads the design team to prototype and build experiences of the future. Mark is a design leader and creative director with over 13 years of experience in innovation, design, and design strategy. Working at the intersection of strategy and design, Mark started his career in industrial design, before moving into interaction design and then the broader field of experience design. He has worked on consumer electronic products, digital products, and spatial design projects. Mark practices design thinking to identify opportunities and build prototypes to test and learn, continuously. Mark is passionate about building ideas, and a keen advocate of prototyping. He’s written about designing products in Computer Arts magazine and given talks about launching products at Product Hunt events.

Martin Sawtell

DXR Studio Director at Dell Experience Innovation Group

Martin is the XR Director for the Experience Innovation Group in Singapore, belonging to the CTO office of the Client Solutions Group. He leads DXR Studios, a unique customer facing element of the CTO organization tounderstand and integrate AR/VR technologies into Dell’s product development strategy and within customers’ enterprises. Exploring the promise of the Metaverse and solving the problems of what an XR device can be, how it is used, and how it is deployed to commercial effect is the main concern.

Before Dell Martin was the co-founder of a VR med tech startup, which used eye-tracking to create new ways of detecting eye disease and neurological conditions. Prior to that he has a decade of experience in feature film Visual Effects, specializing in dynamics simulation and rendering for films such as Star Wars and Ready Player One.

Travis Craw

Executive Producer (Previously VP of Experiential at MediaMonks)

Travis Craw is a leading producer in the field of digital experiential design, blurring the lines between digital and physical experiences. Previously, the VP of Experiential at MediaMonks in the Netherlands, he oversaw a global team from London to Singapore, in combining innovation in software, hardware, and emerging technologies with architectural design, live, and virtual events. Now, he has returned to his hometown of NYC.


About Friends of Figma, Singapore

Friends of Figma, Singapore or FOF Singapore is one of the official user groups of Figma.

The group is run by Figma Community Advocates based in Singapore, as a way to bring folks together for meetups, sharing sessions, to discuss topics related to Figma and the field of product design. We believe in open design and providing resources and access to everyone to facilitate learning and contribute to the local, regional as well as global design community.


Join the community at: https://friends.figma.com/singapore

If you're interested in hosting an event, join us as co-organiser or just have feedback or a topic you'd like us to address, feel free to reach out to us at figma.singapore@gmail.com

🐦Twitter: https://twitter.com/fof_singapore

📸Instagram: https://www.instagram.com/fof_singapore

💬Join our Discord server: https://discord.gg/8fPZJx3wp7

🎥Youtube: https://www.youtube.com/channel/UCqcXiLWfQU9d6UBOlCIf3EA


Code of Conduct

Please read Figma Community Code of Conduct here: https://www.figma.com/code-of-conduct


Screenshots and Video Consent

We may take photos (screenshots) and videos during the event for the Figma Meetup group. By coming to the virtual meetup, you give consent to take pictures and videos of you.

The event will be recorded and uploaded to YouTube and reshared to the community afterwards.


  • Mark Law

    Dell Experience Innovation Group

    Design Director

  • Martin Sawtell

    Dell Innovation Experience Group

    DXR Studio Director

  • Travis Craw

    Previously VP of Experiential at MediaMonks

    Executive Producer



Thursday, October 13, 2022
11:15 AM – 1:00 PM UTC


Reception and Networking
Intro from Rakuten Viki
Introduction to EIG – Mark Law; Design Director at Dell EIG
Talk on Mixed Reality 1 – Martin Sawtell; DXR Labs Lead at Dell EIG
Talk on Mixed Reality 2: Converging Realities – Travis Craw; Executive Producer
Demo group 1
Demo group 2


  • Kloey Y.

    Figma Community Advocate

  • Samantha Lee

    Open Government Products

    Product Design Lead

  • Kyle Wu Zhuoyi

    Figma Community Advocate

  • Stewart Huang


    Figma Community Advocate

  • Qi Jie Lim

    Figma Community Advocate


    Figma Community Advocate

  • Billy

    Figma Community Advocate

  • Steve Wang

    OCBC Bank

    Figma Community Advocate


Rakuten Viki logo

Rakuten Viki

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