Dr. Upasna Bhandari, PhD – Strategic Researcher | UX Enthusiast | Advocate for Data-Driven Impact

As a seasoned researcher at the forefront of the fintech and crypto space, I specialize in transforming user insights into actionable strategies that drive business growth and innovation. Currently leading research efforts at a globally recognized crypto exchange, I focus on enhancing user experiences, particularly in regulated markets, through meticulous feedback analysis and innovative product improvements.

In this session, From Discovery to Impact: Leveraging Research for Strategic Advantage, I’ll share practical methodologies and real-world examples of how impactful research can bridge the gap between user needs and business objectives, creating a win-win for both customers and organizations.