This session would be an overview of Service Design and the role it plays in the design cycle. It would also address where UX Research, Design, and service design overlap and where they defer distinctly.

Furthermore, core service design principles applicable to offline and online service design processes would be addressed.

About the Speaker:

Dedami Oloketuyi is a Service Designer who is dedicated to creating and updating services that are findable, usable, and benefit the lives of people through the long-lasting value these products provide. She combines her experience in Strategy within the retail and tech space with her passion for design to create these products. More often than not, you can find her transforming ideas into tangible products or services for SMEs within the FinTech and Retail Spaces.