Grab your favorite drink and join us for the launch of our UX Book Club in partnership with IxDF Dallas! 

You'll have the opportunity to collaborate with others on interactive activities and join in lively discussions about our book. 

For this Book Club meeting, come in excited to discuss Chapters 1 & 2 of Just Enough Research (2nd edition) by Erika Hall!

Synapsis → "Just Enough Research" by Erika Hall dispels the myth that design research is time-consuming and complex. Hall emphasizes that good research involves asking better questions and critical thinking. This brief guide teaches teams to conduct effective research, saving time and money by reducing unknowns. Hall covers competitive advantage discovery, bias identification, and effective findings utilization, while cautioning against focus groups. With decades of web design experience, Hall shares practical methods for quick, impactful research. She co-founded Mule Design Studio, writes on user interfaces, and co-hosts a business law podcast.

Good Reads Review → https://www.goodreads.com/book/show/208928492-just-enough-research 

Grab a copy here → https://amzn.to/3W420td (affiliate link, optional)

P.S. Make sure to download Microsoft Teams to be able to participate fully!