Grab your favorite drink and join us for The UX Book Club in partnership with IxDF Dallas! In our upcoming meeting, we'll dive into chapters 9 & 10 of Just Enough Research (2nd edition) by Erika Hall.
Don’t worry if you haven't finished both chapters—come anyway! It's a great opportunity to learn and share experiences with our community members!
Chapter 9: Surveys
Understanding Purpose: Why is it important to be clear about the purpose of your survey before you begin designing it? Can you think of examples where a vague or unclear purpose could lead to misleading results?
Question Design: What are some potential pitfalls when designing survey questions? How do leading questions or ambiguous wording affect the quality of the data collected?
Ethics in Surveying: What ethical concerns should be considered when designing and distributing surveys, especially when it comes to user privacy and informed consent?
Chapter 10: Analytics
Role of Analytics: How do analytics complement qualitative research methods like user interviews or surveys? What insights can analytics provide that other methods might not?
Interpreting Data: What are some challenges you might face when interpreting data from analytics tools? How can designers ensure they are drawing accurate conclusions from this data?
Defining Metrics: What are some key performance indicators (KPIs) or metrics that can help assess the usability and effectiveness of a design? How do these vary depending on the type of interface (e.g., mobile app, website)?
Our book club is super casual and designed to provide a space to learn and share our experiences, ideas, and questions about the UX world! Join us even if you don't have a chance to read the chapters! The conversations are light yet insightful, and this book is a quick read!
Be sure to download Microsoft Teams to be able to participate fully!
We hope to see you there! 📚
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