Grab your favorite drink and join us for The UX Book Club in partnership with IxDF Dallas! In our upcoming meeting, we'll dive into chapters 9 & 10 of Just Enough Research (2nd edition) by Erika Hall.

Don’t worry if you haven't finished both chapters—come anyway! It's a great opportunity to learn and share experiences with our community members!

Sneak Peek of This Week's Book Club Meeting

Chapter 9: Surveys

• Understanding Purpose: Why is it important to be clear about the purpose of your survey before you begin designing it? Can you think of examples where a vague or unclear purpose could lead to misleading results?

  Question Design: What are some potential pitfalls when designing survey questions? How do leading questions or ambiguous wording affect the quality of the data collected?

• Ethics in Surveying: What ethical concerns should be considered when designing and distributing surveys, especially when it comes to user privacy and informed consent?

Chapter 10: Analytics

• Role of Analytics: How do analytics complement qualitative research methods like user interviews or surveys? What insights can analytics provide that other methods might not?

• Interpreting Data: What are some challenges you might face when interpreting data from analytics tools? How can designers ensure they are drawing accurate conclusions from this data?

• Defining Metrics: What are some key performance indicators (KPIs) or metrics that can help assess the usability and effectiveness of a design? How do these vary depending on the type of interface (e.g., mobile app, website)?