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Grab your favorite drink and join us for The UX Book Club! In our upcoming meeting, we'll discuss chapters 6, 7, & 8 of Erika Hall's Just Enough Research, 2nd ed. Get a sneak peek of what we'll talk about below!👇👇
About this event
Grab your favorite drink and join us for The UX Book Club in partnership with IxDF Dallas! In our upcoming meeting, we'll dive into chapters 6, 7, and 8 of Just Enough Research (2nd edition) by Erika Hall.
Don’t worry if you haven't finished both chapters—come anyway! It's a great opportunity to learn and share experiences with our community members!
Sneak Peek of This Week's Book Club Meeting
Chapter 6: Competitive Research
Competitive Landscape: How does Erika Hall suggest we define our competitive landscape, and what techniques does she recommend for identifying both direct and indirect competitors?
Insights from Competitors: Hall discusses the importance of analyzing competitors' strengths and weaknesses. What specific strategies does she propose for extracting actionable insights from this analysis?
Documenting Findings: What methods does Hall recommend for documenting and presenting your competitive research findings to your team? How can this documentation aid in your design process?
Chapter 7: Evaluative Research
Purpose of Evaluative Research: According to Hall, what is the primary goal of evaluative research in the design process, and how does it differ from exploratory research?
Evaluative Methods: Hall outlines various evaluative research methods. Which methods does she highlight as most effective for gathering user feedback, and why are they important?
Implementing Feedback: How does Hall advise teams to prioritize and implement feedback gathered during evaluative research? What processes can help ensure that this feedback leads to meaningful design changes?
Chapter 8: Analysis & Models
Analyzing Data: What key points does Hall make about the importance of analysis in the research process, and what models does she suggest for synthesizing findings?
Creating User Models: How does Hall describe the role of user models (like personas and journey maps) in the analysis phase? How can these models be utilized to drive design decisions?
Communicating Insights: What strategies does Hall recommend for effectively communicating research insights to stakeholders? How can clear communication impact the design process?
About The Book Club
Our book club is super casual and designed to provide a space to learn and share our experiences, ideas, and questions about the UX world! Join us even if you don't have a chance to read the chapters! The conversations are light yet insightful, and this book is a quick read!
Be sure to download Microsoft Teams to be able to participate fully!
We hope to see you there! 📚
About The Book
Book: Just Enough Research (2nd edition) by Erika Hall!
Synopsis: "Just Enough Research" by Erika Hall dispels the myth that design research is time-consuming and complex. Hall emphasizes that good research involves asking better questions and critical thinking. This brief guide teaches teams to conduct effective research, saving time and money by reducing unknowns. Hall covers competitive advantage discovery, bias identification, and effective findings utilization while cautioning against focus groups. With decades of web design experience, Hall shares practical methods for quick, impactful research. She co-founded Mule Design Studio, writes on user interfaces, and co-hosts a business law podcast.
