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📚 UX Book Club | FoF x IxDF

Sep 23, 9:00 – 10:00 PM

Dallas

Grab your favorite drink and join us for The UX Book Club! In our upcoming meeting, we'll discuss chapters 4 & 5 of Erika Hall's Just Enough Research, 2nd ed. Get a sneak peek of what we'll talk about below!👇👇

About this event


Grab your favorite drink and join us for The UX Book Club in partnership with IxDF Dallas! In our upcoming meeting, we'll dive into chapters 4 and 5 of Just Enough Research (2nd edition) by Erika Hall.

Don’t worry if you haven't finished both chapters—come anyway! It's a great opportunity to learn and share experiences with our community members!


Sneak Peek of This Week's Book Club Meeting

Chapter 4: Conducting Interviews

  • Crafting Interview Questions: How do you ensure that your interview questions are unbiased and open-ended? What are the challenges in maintaining neutrality?

  • Creating a Safe Environment: What techniques can be used to make interviewees feel comfortable and open during interviews?
  • Active Listening: Share experiences where active listening led to uncovering unexpected insights. How can one improve their active listening skills in research?

Chapter 5: Planning Your Research Discussion Questions

  • Designing Effective Surveys: What are the key elements of a well-designed survey? Discuss common mistakes and how to avoid them.

  • Interpreting Survey Data: How do you handle ambiguous or contradictory survey responses? Discuss strategies for ensuring the data collected is reliable.
  • Balancing Question Clarity and Depth: How do you balance the need for clear, concise questions with the desire to gather in-depth information?


About The Book Club

Our book club is super casual and designed to provide a space to learn and share our experiences, ideas, and questions about the UX world! Join us even if you don't have a chance to read the chapters! The conversations are light yet insightful, and this book is a quick read!

Be sure to download Microsoft Teams to be able to participate fully!

We hope to see you there! 📚


About The Book

  • Book: Just Enough Research (2nd edition) by Erika Hall!
  • Synopsis: "Just Enough Research" by Erika Hall dispels the myth that design research is time-consuming and complex. Hall emphasizes that good research involves asking better questions and critical thinking. This brief guide teaches teams to conduct effective research, saving time and money by reducing unknowns. Hall covers competitive advantage discovery, bias identification, and effective findings utilization while cautioning against focus groups. With decades of web design experience, Hall shares practical methods for quick, impactful research. She co-founded Mule Design Studio, writes on user interfaces, and co-hosts a business law podcast.
  • Good Reads Review: https://www.goodreads.com/book/show/208928492-just-enough-research 
  • Grab a copy here: https://amzn.to/3W420td (affiliate link, optional)

Hosts

  • Roxanne Paulson

    Friends of Figma Dallas

    Chapter Leader

  • Maribel Zapien

    Heritage Auctions

    Director of Design

Organizers

  • Roxanne Paulson

    Friends of Figma Dallas Leader

  • Aline Zuniga

    Co-Organizer

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