Grab your favorite drink and join us for The UX Book Club in partnership with IxDF Dallas! In our upcoming meeting, we'll dive into chapters 2 and 3 of Just Enough Research (2nd edition) by Erika Hall.

Don’t worry if you haven't finished both chapters—come anyway! It's a great opportunity to learn and share experiences with our community members!

Sneak Peak of This Week's Book Club Meeting

Chapter 2: Research Fundamentals Discussion Questions

• Qualitative vs. Quantitative Research: How do you decide whether to use qualitative or quantitative research methods? Can you share examples of when each was particularly effective?
• Research Objectives: Discuss the challenges of defining clear research objectives and how these objectives can shape the research process.
• Research on a Budget: How can basic research techniques provide value, especially in projects with limited resources? Share experiences where simple research yielded significant insights.

Chapter 3: Planning Your Research Discussion Questions

• Aligning Research with Project Goals: What are the risks of poorly aligned research plans, and how can these be mitigated?
• Stakeholder Involvement: Why is early stakeholder involvement crucial in research planning, and how can it be effectively managed?
• Resource Allocation: Discuss the importance of resource allocation in research planning. How do you prioritize research activities when resources are limited?

About The Book Club

Our book club is super casual and designed to provide a space to learn and share our experiences, ideas, and questions about the UX world! Join us even if you don't have a chance to read the chapters! The conversations are light yet insightful, and this book is a quick read!

Be sure to download Microsoft Teams to be able to participate fully!

We hope to see you there! 📚

About The Book

• Book: Just Enough Research (2nd edition) by Erika Hall!
• Synopsis: "Just Enough Research" by Erika Hall dispels the myth that design research is time-consuming and complex. Hall emphasizes that good research involves asking better questions and critical thinking. This brief guide teaches teams to conduct effective research, saving time and money by reducing unknowns. Hall covers competitive advantage discovery, bias identification, and effective findings utilization while cautioning against focus groups. With decades of web design experience, Hall shares practical methods for quick, impactful research. She co-founded Mule Design Studio, writes on user interfaces, and co-hosts a business law podcast.
• Good Reads Review: https://www.goodreads.com/book/show/208928492-just-enough-research 
• Grab a copy here: https://amzn.to/3W420td (affiliate link, optional)