Monetizing AI Innovations: Behind the Scenes of Duolingo Max with Leah Lee

May 3, 2:00 – 3:00 PM (UTC)

Bangkok

The behind the scenes story of Duolingo Max, one of the most loved edtech apps. Let’s explore how Duolingo went from 0 to 1 concept to launch of the premium AI-powered features that not only improve the user experience but also drive business impact.

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About this event

AI is rapidly reshaping the way we build and monetize digital products—especially in education. But what does that transformation look like from the inside?

Join us for a special live Friends of Figma, Bangkok event with Leah Lee, Product Designer at Duolingo, to explore how one of the world’s most beloved learning platforms brought AI into its product—and turned it into a successful premium offering.

In this session, Leah will share a behind-the-scenes look at Duolingo Max, Duolingo’s AI-powered learning experience built in collaboration with AI. She’ll walk us through the journey of designing and launching AI features that not only improve the user experience but also drive business impact.

You'll gain insights into:

  • The development journey of Duolingo Max and its AI-powered features.

  • Strategies for promoting AI features and encouraging user engagement.

  • The collaboration between designers and PMs to align on AI innovation, user value, and business goals.

This event is ideal for designers, product managers, and AI-curious creatives who want to learn how to effectively position and monetize innovative features—without compromising on user experience.

There will be time for a live Q&A, so bring your questions about AI, monetization, product design, and more.

🗓 Date: Saturday, May 3rd

🕒 Time: 09:00-10:00 PM (BKK Time)

🇺🇸 Language: This event will be conducted in English.

📍 Streaming live on Facebook FOF Bangkok 

#Duolingo #AI #FriendsofFigma #FoFBangkok #Figma

Speaker

  • Leah Lee

    Duolingo

    Product Designer

Moderators

  • Punyisa Suptasan

    SD Playground Community

    UX/UI Designer

  • Supparat Leelee

    ∴Theredeo / Sleepless Community

    Product Designer

Hosts

  • Hatthaya Norasing

    Chanwanich

    Service Designer

  • Atiya Sangarunsiri

    POLI.design

    Service Designer Intern

Organizers

  • Thanon Vongprayoon

    Ko-fi

    Friends of Figma Bangkok Leader

  • Apirak

    ODDS

    Friends of Figma Bangkok Leader

  • Wichai Wedchayanon

    QWERTY IS A DUCK

  • Phichet phongsiriwilai

    Kasikorn X

    Friends of Figma Member

  • Kridsada Khongkarat

    Sand Studio & Co.

    UX/UI Designer

  • Sunanya Saengduean

    Opsta (Thailand)

    UX Designer

  • Zim.hn hhh

    Chan Wanich

    Service Designer

  • Supparat Leelee

    ∴Theredeo / Sleepless Community

    Product Designer

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