Product Growth Engineering has become an essential aspect of a designer's role, beyond just designing.
Listening to the last speaker from FoF Osogbo Config 2025 watch party reinforced the whole notion around using data to make design work for product growth.
Beyond design, a designer's task now involves influencing how products evolve and succeed in the market. From Awareness stage to Conversion stage. The designer has a big role to play to make sure users are not dropping off (churn) in the pipeline.
A nice, clean and good design might still churn more than normal. Take Amazon's webshop as a example, it has to be one of the most boring and un-UXly website around today but it is still delivering growth. Why are they so convinced to keep it that way? It is growth data!
How do you balance creativity with data-driven decision making? How have you aligned a design solutions to bring growth?
Let’s dive into a discussion on the strategies, tools, and mindsets that have helped you drive product growth effectively within your projects.