Be, Not Moulded. On identity, leadership, and growing beyond professional moulds

May 21, 7:00โ€‰โ€“โ€‰11:00โ€ฏAM (UTC)

Sydney

About this event

Two of the most compelling voices in Australian design and product leadership. One evening. Free to attend.

On 21 May, ๐—™๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฑ๐˜€ ๐—ผ๐—ณ ๐—™๐—ถ๐—ด๐—บ๐—ฎ ๐—ฆ๐˜†๐—ฑ๐—ป๐—ฒ๐˜† is back at Atlassian for ๐—•๐—ฒ, ๐—ก๐—ผ๐˜ ๐— ๐—ผ๐˜‚๐—น๐—ฑ๐—ฒ๐—ฑ: an evening about identity, authenticity, and what it really means to grow into your own as a professional. Not the version someone else handed you. The real one ๐Ÿ™Œ

๐ŸŽค ๐— ๐—ฒ๐—ฒ๐˜ ๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€โ€ฆ

Vida Asrina Dhulst โ€” Head of Design ANZ, Zurich Insurance
๐—ง๐—ต๐—ฒ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฆ๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต๐˜€ ๐—ช๐—ฒ ๐——๐—ผ๐—ป'๐˜ ๐—”๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ก๐—ฎ๐—บ๐—ฒ

UX Leader of the Year (Women in Digital Awards 2021), design leader across Medibank, Endeavour Group and Zurich, and author of ๐—ง๐—ต๐—ฒ ๐—ฆ๐—ผ๐—ณ๐˜ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐— ๐—ฎ๐—ป๐˜‚๐—ฎ๐—น. Vida's talk is about the qualities many of us already practise every day, and what shifts when you start naming and owning them.

Amanda Maykot โ€” Head of Product Design, REA Group
๐—ง๐—ต๐—ฒ ๐—ฏ๐—ผ๐˜… ๐˜„๐—ฎ๐˜€ ๐—ป๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€

Multi-award-winning design leader with 18 years across Brazil, Spain and Australia. She has shaped digital experiences for brands including Coca-Cola and REA Group, built high-performing teams, and mentored female entrepreneurs through Inspiring Rare Birds. Her talk makes the case for refusing to be defined by anyone else's idea of what kind of professional you should be.

Open to designers, product managers, engineers, and anyone who works at the intersection of craft and people ๐Ÿ’ฌ

Agenda
5:00PM: Doors open
   5:00PM - 6:00PM: Arrival, registration, food & drinks
   6:00PM - 7:30PM: Talks & Q&A
   7:30PM - 9:00PM: Networking
9:00PM: Event ends

We can't wait to see you there, and remember: ๐—ก๐—ผ๐˜๐—ต๐—ถ๐—ป๐—ด ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ถ๐˜€ ๐—บ๐—ฎ๐—ฑ๐—ฒ ๐—ฎ๐—น๐—ผ๐—ป๐—ฒ ๐Ÿค

Important Event Info! Read Me โ€ผ๏ธ

  • We'll be placing you on a waitlist before approving registrations based on capacity. โ€ผ๏ธ
  • Please arrive on time. After 6pm, there may be no one at door to let you in.
  • Be ready to present your ID and ticket at the entrance, as attendee identities will be verified against their tickets.
  • If you canโ€™t attend, please cancel your spot as soon as possible. Cancellations made less than 48 hours before the event will not be valid.

Speakers

  • Vida Asrina Dhulst

    Zurich Insurance

    Zurich Insurance

  • Amanda Maykot

    REA Group

    Head of Product Design

When

When

Thursday, May 21, 2026
7:00 AM โ€“ 11:00 AM (UTC)

Organizers

  • Pierluigi Russo

    Service NSW

    Friends of Figma Sydney Leader

  • Simon Mateljan

    Atlassian

    Friends of Figma Sydney Team

Partner

Atlassian logo

Atlassian

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