Most designers can create screens. Few can explain why those screens work.

Designing Experiences with Clarity & Intent is a hands-on workshop that helps you move beyond aesthetics into purposeful design. Led by Tayo Precious Alamu (thealamu), this session explores how brand thinking can shape better product experiences—so every color, layout, and interaction actually means something.

You’ll learn how to:

Translate brand identity into real UI decisions

Structure interfaces that feel consistent and easy to use

Design with intention instead of guesswork

This isn’t just a talk. You’ll work through a practical challenge, apply what you learn in real time, and get live feedback to sharpen your thinking.

If you’ve ever designed something that looked good but didn’t feel right, this session will show you what’s missing—and how to fix it.