NEXT: How AI is shaping product & design today

AI is everywhere. But how are product teams and designers actually using it?

NEXT brings together designers, product leaders, founders, technologists and AI practitioners for an afternoon focused on what’s happening right now — beyond the hype.

Real products. Real experiments. Real data. And honest conversations about what’s working, what isn’t, and what we’re learning along the way.

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WHAT TO EXPECT

🎤 Real-world AI case studies: Hear from teams including QoQa and Swissquote about how they’re experimenting with and applying AI to real products, workflows and customer experiences.

📊 New research & insights: Get a first look at survey findings from Labster.io, alongside the NEXT AI Panorama: our research into how designers across French-speaking Switzerland are using AI today.

💻 Hands-on experimentation: Go beyond listening with an interactive prototyping session using Claude Code and a local version of QoQa products.

💬 Different perspectives: Hear from people across product, design, technology and business about how AI is changing the way they work — and where they think we’re heading next.

🥂 Apéro & networking: Because the best conversations rarely happen on stage. Stick around after the sessions, meet the people in the room and continue the conversation over an apéro.

*Your ticket includes a glass of wine, coffee, and snacks.

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WHY NEXT?

We’ve talked about AI. Now let’s talk about what’s actually working.

AI is already changing how products are researched, designed and built. NEXT is about bringing together the people doing the work and creating space to share what we’re discovering as it happens.

And we’re starting close to home.

From startups to established Swiss companies, NEXT puts the spotlight on the people, products and experiments happening here in Switzerland and across our local community.

This is Edition 01. Be part of it from the beginning.

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WHO IS NEXT FOR?

Designers, product managers, researchers, developers, founders, managers, strategists — and anyone curious about how AI is changing the way we create products.

You don’t need to be an AI expert.

Curiosity is enough.

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☕ Coffee, tea and snacks included

🥂 One glass of wine included with your ticket

💬 Event in French & English

📅 Full agenda and speakers coming soon.
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→ Reserve your spot and join us for NEXT: Edition 01.
https://luma.com/yl9vohy8

*If you do not register with LUMA, your ticket will not count!