Join Friends of Figma Dubai for an exciting exploration of how AI is transforming design, from the tools we use to the experiences we create.

This event brings together design leaders, practitioners, and innovators to explore the next chapter of product design through two keynotes, live demonstrations, and community showcases.

🎤 Keynote: The Future of Design | Muhammad Danish

As AI continues to reshape how products are designed and built, what does the future look like for designers?

In this keynote, Muhammad Danish, Senior Director of Design at Emirates NBD and Friends of Figma Dubai Lead, explores the fundamental shifts happening across our industry.

The talk explores three emerging changes:

• From Tool Operators to Capability Orchestrators: Why designers may no longer need to master dozens of individual tools as AI agents and MCPs become the new interface for getting work done.

• From Fixed Journeys to Dynamic Experiences: How AI could transform predefined user flows into personalized, intent-driven experiences that adapt to individual needs.

• From Delivering Screens to Delivering Outcomes: As AI takes on more execution, the value of designers increasingly shifts toward problem framing, critical thinking, judgment, and customer outcomes.

Drawing on practical experiences of adopting AI across enterprise design workflows, Muhammad challenges designers to rethink not just how they work, but the value they bring to organizations.

🎤 Keynote: Level Up Your Design Workflow with Figma Agents

Discover how Figma Agents are transforming everyday design workflows.

Through practical demonstrations, explore how AI can support brainstorming, concept generation, design systems, file hygiene, and repetitive design tasks, helping designers spend more time solving meaningful problems.

🎨 Community Show & Tell

Hear from designers in the community as they showcase real projects, experiments, and creative workflows using Figma, AI, and emerging design tools.

📊 The State of Design MENA 2026

An introduction to an independent, community-led research initiative exploring the realities of working in design across the MENA region, including compensation, careers, workplace culture, AI adoption, and the future of the profession.

🤝 Networking & Community

Connect with fellow designers, exchange perspectives, and discover how others are experimenting with emerging technologies.

Agenda

11:00 – 11:15 | Arrival & Registration
11:15 – 11:20 | Welcome & Opening
11:20 – 11:45 | Keynote: Level Up Your Workflow with Figma Agents
11:45 – 12:05 | Keynote: The Future of Design, Muhammad Danish
12:05 – 12:15 | Break & Networking
12:15 – 12:45 | The State of Design MENA
12:45 – 1:10 | Figma Agents Show & Tell
1:10 – 2:00 | Networking & Refreshments