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Using research to back design decisions & create optimal product experiences.
About this event
Design research is an invaluable part of product development. While companies will often try to make excuses to skip the process, they can’t afford to do without it.
Design research refers to a compilation of knowledge assembled through a process of stakeholder interviews, domain research, user interviews, and more to guide the creation of a product.
This session will feature a top designer in a leading company who will share on using research to back design decisions & create optimal product experiences.
A creative and analytical thinker with 3 years experience designing products that translate business goals and user needs into exceptional experiences and delightful UIs. Currently at Parkway Projects Ltd. designing easy to use, intuitive and user-centered Fintech products that empowers small, medium and large scale businesses with tools to optimise their financial activities, business and conduct seamless banking transactions