What happens when a type foundry truly listens to the people who design interfaces every day?

Naipe will walk us through the entire creative process behind Uai, a UI-optimized typeface built from insights gathered from more than 100 product designers.

You’ll get a behind-the-scenes look at the decisions that shaped the font:
from the subtle technical refinements that shine inside Figma, to the cultural cues that inspired a playful microsite celebrating the spirit of Minas Gerais, one of Brazil’s most beloved regions.

It’s a conversation with Felipe Casaprima and Álvaro Franca about typography, interface design, cultural storytelling, and why even a UI font can carry flavor.

ABOUT NAIPE

Founded in Rio de Janeiro in 2018, Naipe Foundry creates typefaces that tell Brazilian stories. Blending research, craft, and cultural nuance, they design both original type families and custom projects for brands and institutions including Botafogo, KFC, and HBO.

For Naipe, typography is more than shapes on a baseline. It’s culture expressed through letters. It’s identity preserved. It’s connection.

FOLLOW NAIPE

Instagram
https://www.instagram.com/naipefoundry/

Bluesky
https://bsky.app/profile/naipefoundry.com

LinkedIn
https://www.linkedin.com/company/naipe-foundry/

GitHub
https://github.com/naipefoundry